Monday, July 8, 2013

Levant


Levant 
1.  The countries bordering on the eastern Mediterranean Sea from Turkey to Egypt.
2.  A heavy, coarse-grained morocco leather often used in bookbinding.  Also called Levant morocco.
3.  To leave hurriedly or in secret to avoid unpaid debts.  http://www.thefreedictionary.com/Levant
 
It was June 6, 1983.  School was out and kids were plonked in front of the TV for the summer.  A new show premiered, extolling the virtues of shutting off the television and reading a book.
That was 30 years ago.  The episode “Tight Times” debuted as the first episode of public television’s “Reading Rainbow.”  And though the program’s 26-year run ended in 2009, its host LeVar Burton continues to champion the joys of reading and the importance of literacy.  “I spent the last 36 years of my life really trying to change the world,” said Burton.  And he found that the medium best suited to doing that was television, whether hosting “Reading Rainbow;” as Geordi La Forge on “Star Trek: The Next Generation;” or as the young Kunta Kinte on the groundbreaking miniseries “Roots.”  Though “Reading Rainbow” started out with “meager budgets” and little support, Burton said after a few years, teachers started noticing that kids were coming back in the Fall with improved reading and comprehension skills, and publishers were seeing their featured books flying off the shelves.  It became a summer staple for a generation of children growing up in the ‘80s, ‘90s and the early 2000s.  Of the show’s more than 150 episodes, Burton noted some of his favorites were scuba diving to a coral reef and landing an airplane for the first time.  A new generation of children continues to experience “Reading Rainbow” through an app for iPads and Kindles.  And it has become something of a pop culture phenomenon.  Burton recently did a skit on “The Colbert Show,” schooling its host and actress Carey Mulligan about “The Great Gatsby.”  And Jimmy Fallon’s rendition of the “Reading Rainbow” theme song, sung as Jim Morrison from The Doors, remains Burton’s favorite cover effort.  “We wanted to create a show that took a child who knew how to read, and turn them into a reader for life,” explained Burton. “  And that’s what we’ve been doing ever since.” 
So here are Burton’s picks for kids’ summer reading: 
--- “Enemy Pie,” by Derek Munson
--- “Amazing Grace” by Mary Hoffman

The 10 Greatest Audiobook Narrators: An Insomniac's Guide by Jake Flanagin  Some people use white noise machines.  Some use earplugs.  I, on the other hand, cannot fall asleep without an audiobook.  Here are, in my opinion, the best of the best audiobook narrators at:  http://airshipdaily.com/blog/the-10-greatest-audiobook-narrators-insomniac-guide

July 2013 Earphones Award Winners  http://www.audiofilemagazine.com/earphones.cfm
Postal Service Is Watching, Too: Outside of All Mail Is Recorded,” by Ron Nixon:  “Under “the Mail Isolation Control and Tracking program…Postal Service computers photograph the exterior of every piece of paper mail that is processed in the United States – about 160 billion pieces last year.  It is not known how long the government saves the images…The Mail Isolation Control and Tracking program was created after the anthrax attacks in late 2001 that killed five people, including two postal workers.  Highly secret, it seeped into public view last month when the F.B.I. cited it in its investigation of ricin-laced letters sent to President Obama and Mayor Michael R. Bloomberg.  It enables the Postal Service to retrace the path of mail at the request of law enforcement…Law enforcement officials need warrants to open the mail…  New York Times  July 3, 2013  http://www.nytimes.com/2013/07/04/us/monitoring-of-snail-mail.html?pagewanted=all&_r=1& 

The 10 vehicles assembled in the U.S. in 2013 using the most U.S. and Canadian parts are listed at:  http://www.thestreet.com/story/11968700/1/10-most-american-made-cars-of-2013.html 

For the third year in a row, foreign-based Japanese automakers Toyota and Honda captured five of the top ten spots for the most “American-made” cars this year:  The cars are made in the states of Alabama, Indiana, Kentucky, Michigan, Missouri and Texas.  Mark J. Perry  See the list at:  http://www.aei-ideas.org/2013/06/2013-top-ten-american-made-cars-five-are-japanese/ 

Robert Passikoff, the founder and president of Brand Keys, a New York-based consumer research firm, has released a list of the 25 most patriotic brands in America.  Brand Keys’ list came from a survey of 4,500 consumers across the United States.  The research looked at almost 200 different brands, honing in on how much each was associated with the idea and value of patriotism.  Jeep’s score of 98 on a 100-point scale was tops, beating out Hershey’s and Coca-Cola, which tied for second.   Levi Strauss and Disney tied for fourth. Other notables included Zippo, at seventh, and Kodak and Gillette, which tied for 10th.  Marlboro and Budweiser tied for 14th.  And while Budweiser was once wholly American, since 2008 it has been a brand of the Belgian-based Anheuser-Busch InBev.  Does that matter to consumers?  “Apparently not,” Mr. Passikoff said with a chuckle.  “All I can say is they ended up about the middle of the list.”  In a sense, that goes back to what the list is all about: perception and emotion.  Jeep, for that matter, is a brand of Chrysler Group LLC — which is majority owned by the Italian automaker Fiat SpA.  “I guess it depends on how much you know and how much the rational fact leverages against the emotion,” Mr. Passikoff said.  Tyrel Linkhorn  http://www.toledoblade.com/Automotive/2013/07/04/Jeep-corners-market-for-red-white-and-blue-1.html
 
As part of a larger brand values survey, Brand Keys did a statistical “drill-down” to identify which of 197 brands were more associated with the value of “patriotism.” Many emotional engagement values drive overall brand engagement, so consumers evaluated 35 of them.  See a list of 24 brands (U.S. Military is listed as A before #1, Jeep.)  http://brandkeys.com/wp-content/uploads/2013/07/Brand-Keys-Most-Pariotic-Brands-2013-List.pdf

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