Monday, January 31, 2011

Facebook is rolling out a new ad product that lets advertisers give prominent visibility to interactions a user’s friends have with a brand. “Sponsored Stories” can be built around user interactions with a brand’s applications, likes, location check-ins and page posts. Sponsored Stories are the same type of content that already appears in the main News Feed, only now brands have a way of making sure they’re visible, with promotion to a placement on the right side of the page. Facebook said Sponsored Stories would not increase the ad load on the site. Instead, they will displace ad messages that are purely promotional copy in favor of ads that report on user actions. “It’s about taking the word of mouth recommendations and endorsements that are happening across Facebook every day and increasing the distribution of those,” said Jim Squires, a product marketing lead at Facebook. Facebook hasn’t rolled out many new ad products recently, mostly because its ad system, which was originally panned, is working quite well. eMarketer estimates Facebook is on pace to double revenue this year, generating $4 billion. It is diversifying from ad revenue with its Facebook Credits virtual currency, which it is requiring social gaming companies use—and give Facebook a 30 percent cut on transactions. The move is part of Facebook’s efforts to provide more “social context” to its ads. A Facebook-Nielsen study found ads with such context—showing that a friend recently liked a brand, for example—improves ad effectiveness. Facebook already does this for many of its ad products, showing users which of their friends have liked a brand. Among new advertisers, Coke is using Sponsored Stories in order to highlight interactions with its “Coke Cheers” Facebook application. Other possibilities cited by Squires include a Starbucks campaign to highlight when a friend uses Facebook Places to check in at a Starbucks store. Facebook is not alone in blending paid and earned media. Twitter’s ad system does this to an extent by letting advertisers attach themselves to trending terms that already exist in Twitter.
http://www.adweek.com/aw/content_display/news/e3i48e8837b4923e4934c3485b9a37af20e?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adweek%2Ftop-news+(Adweek.com+-+Top+News)

The Giselle or Peasant Foot: The main characteristic is that there are at least three toes of the same length and all the toes tend to be short. The width of the heel for this foot is medium to wide.
The Egyptian Foot: This type of foot has a longer big toe and the rest of the toes taper down from longest to shortest. This tends to be a narrow foot.
The Greek Foot: On this foot the second toe is longer than all the others and the width of the foot is narrow to medium. http://ezinearticles.com/?Different-Types-of-Feet-in-Relation-to-Ballet-Dancing&id=3790381

The long term misunderstanding and simplification of RIGHT vs. LEFT terminology in political discourse is responsible for the misconception that “The RIGHT” with its emphasis on traditional, nationalistic, conservative or religious values is inevitably a step in the direction of the FAR RIGHT "ending in Fascism." Yet history has demonstrated that both political extremes share a basic common appeal to the “masses” and depend on a collectivist ideology that glorifies abstractions such as "The Nation," "The People," "The Throne" or "The Working Class." On the eve of World War II, various so called “Right Wing” authoritarian regimes of the conservative, traditional, national and religious type (always considered by the Left to be "proto-Fascist") in Ethiopia (Emperor Haile Selassi), Austria (the “Clerical-Fascist” regime of Engelbert Dollfus and Kurt Schuschnigg), Poland (General Jozef Pilsudski and his successors), Yugoslavia (General Simovic and his supporters in the armed forces) and Greece (Ionnas Metaxas), all stood up and opposed Hitler and the Axis forces that threatened to blackmail, intimidate and subjugate their nations. All these leaders were labeled as “Fascist” by Soviet and Left-Wing propaganda up until the German invasion of the USSR in 1941. The Spanish Civil War has frequently been portrayed as an epic struggle between the forces of the LEFT (variously identified as progressive, liberal, socialist, internationalist, democratic and "anti-Fascist") and the RIGHT (labeled reactionary, conservative, religious, and "anti-democratic"). During the latter part of General Franco’s long 35-year rule, more and more speculation revolved around the question of who or exactly what type of regime would succeed him. Unlike Hitler and Mussolini, Franco survived World War II as well as the isolation of his country by the Allies, who at first considered him a remnant of the Fascist states aligned with the Axis powers. Franco, however, was a military man whose career in the army and arch-conservative views propelled him to lead the uprising against the Republic, but he did not establish a political party nor did he express open support for any of the various Catholic, conservative, monarchist and fascist parties who rallied to his cause. In order to understand both what happened during and after the Spanish Civil War, it is necessary to distinguish between the coalition of forces that supported both sides in the conflict. Franco’s supporters were divided between those who hoped for a return to the monarchy, rival wings of the Bourbon dynasty, moderates, conservatives and the Fascists. The Fascist but anti-monarchist forces of the Falange Española (Spanish Phalanx), had been founded by the extremely popular (and handsome) “martyred leader” (executed by the Republican forces) Jose Antonio Primo de Rivera (son of the dictator who ruled the country following World War I), wanted a republic, modeled after Mussolini’s Fascist Italy, and claimed to be the hero of Spain’s poor and dispossessed. He appealed to the working class and stressed that they had his full sympathy and understanding of the oppressive role played by the monarchy and landed aristocracy. Many conservative supporters of the church, military and monarchy were concerned as much by the leader of the Falange, Jose Antonio, (always referred to by his admirers and followers by his first names only) as by the Marxists and their myriad anarchist and socialist parties. The moderate conservative right, monarchist and centrist parties that opposed the Leftist “Popular Front” in the elections in 1936 refused to enter into an electoral alliance with the Falange which stood isolated. http://www.newenglishreview.org/custpage.cfm/frm/21484/sec_id/21484

The novel Winter in Madrid by C.J. Sansom depicts dangerous games and choices in Spain after the Spanish Civil War is over.

Action painting, sometimes called "gestural abstraction", is a style of painting in which paint is spontaneously dribbled, splashed or smeared onto the canvas, rather than being carefully applied. The resulting work often emphasizes the physical act of painting itself as an essential aspect of the finished work or concern of its artist. The style was widespread from the 1940s until the early 1960s, and is closely associated with abstract expressionism (some critics have used the terms "action painting" and "abstract expressionism" interchangeably). A comparison is often drawn between the American action painting and the French tachisme. The term was coined by the American critic Harold Rosenberg in 1952 and signaled a major shift in the aesthetic perspective of New York School painters and critics. http://en.wikipedia.org/wiki/Action_painting

You've probably tried a number of optical 'tricks', such as staring at a red dot for some time, and then looking away at a plain white wall or piece of paper. You then 'see' a green dot. This is an illusion known as 'after-image'. The after-image is always the complementary color of the color you first stared at. If you use two complementary colors of equal intensity in a room you can create an uncomfortable effect. The eye doesn't know which one to concentrate on. The solution here is to tone down one of the colors. You could tint it (make it lighter) or shade it (make it darker). Colors based on the red/ orange/ yellow area of the color wheel appear (to most of us) as warm colors and inviting. They seem to 'come into' the room, and are termed advancing colors. On the other hand, violet-blue/ blue/ green-blue appear to recede from us and are known as receding colors. http://www.ideas-for-home-decorating.com/warm-colors.html

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